Social media plays a huge role in the way individuals view brands. Here's all you need to understand.

Perhaps one of the most popular trends in consumer behaviour that continues to gain momentum is consumers demanding more convenient solutions. While this holds true across the board, this trend is most impactful in the e-commerce domain. Today, customers favour e-commerce sites and apps that feature a superior user experience, from fast and fluid navigation to customer-centric features. Consumers understand that are spoilt for options when it pertains to online shopping, which is why brands invest a lot of time, effort, and cash into making their platforms the most appealing to consumers. For instance, the provision of a wide range of payment options is among the key consumer behaviour trends these days. Not only is this more convenient to clients, however it likewise handy to companies that are most likely to guarantee a sale by providing various payment methods. This is something that the US shareholder of Pernod Ricard is most likely to validate.

While customers will constantly favour higher quality items at competitive prices, there are other factors to consider that are taking priority at present. For example, ethical and environmental practices are seen as non-negotiables by the majority of consumers who want to buy from brand names which share their values. The last few years have seen more businesses focus on sustainability and eco-friendly practices, and this came as a direct reaction to consumer demands and pressures from regulators. Today, making sure that businesses are doing business sustainably and ethically is one of the most important consumer trends around the globe. This has been made much easier considering that most companies are now required to report their ecological effect and salient information about their operational processes. This is why supporting regional companies is getting a great deal of momentum as these brands tend to be less harmful to the environment. This is something that the activist investor of Whirlpool is likely familiar with.

The age of social networks has altered much about the way in which we shop, eat, and consume information. In fact, social media affects our lives and decision-making in more methods than one. Perhaps one of the most obvious ramifications is how our shopping routines have changed and the way we . view brands due to the lens of social media. Today, many individuals make their shopping decisions based on content they've seen from a social media account they trust. This is why brand names invest significant sums into social media marketing considering that they know that it is a powerful tool that can help them create significant sales. Social media influencers play a central function in this formula as they help move people's understanding and viewpoints thanks to the big followings they enjoy. This has actually turned into one of the most studied macro consumer trends, something that the fund with shares in General Mills will understand.